About Us
Founded by friends brought together by the joys and challenges of motherhood, Fizz Apparel is a celebration of family, connection, and the magic of childhood. With a focus on stylish, thoughtfully curated pieces, Fizz makes dressing children easy (and fun!), so parents spend less time worrying about outfits, and more time enjoying precious moments that matter.
Our Story
Co-founders Jusinta Briggs and Nova Lusher first connected through a WhatsApp mothers’ group in Melbourne - a remarkable coincidence brought them together as their sons were due on the same day. Navigating the challenges of new motherhood during a pandemic, their friendship blossomed online as they leaned on each other through the highs and lows of raising babies in lockdown. When restrictions lifted, they finally met in person at a local park, popping a bottle of champagne to celebrate. The rest, as they say, is history.
Their bond, formed in those early, uncertain days, sparked a deep appreciation for life’s simple pleasures and the beauty found in everyday moments with their children. This shared passion led them to launch Fizz Apparel five years later - a brand designed to make dressing children easy (and fun!), so parents can focus on what truly matters: making memories with their little ones.
With Fizz, the hard work is done for you. Every piece is thoughtfully curated to be stylish, high-quality, and effortlessly wearable - so parents can spend less time worrying about outfits and more time embracing the magic of childhood.
Fizz isn’t just about clothing - it’s about celebrating connection, joy, and the moments that make childhood special.
Want to know more? Read our press features here.
Our Philosophy
Fun Collections
At Fizz, we’re all about bringing you fun collections filled with everyday must-haves and special treasures! We want your little one to feel like a superstar!
Playful & Comfy
Our outfits are made for giggles and adventures! With playful styles and comfy fits, every day is a chance to celebrate, whether at home or at a party!
Sparkle & Shine
We believe every child is one-of-a-kind! Our pieces come with a touch of sparkle, so your little one can show off their own style and personality.
Ready for Adventure
From playdates to big adventures, we’ve got the perfect outfits to keep up with your little explorer. Let’s make every moment magical!
